ou know SEO is a vital element of every decent marketing strategy, something you can't do without. But you don't know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. If you have invested …

Because if you don't follow them precisely, the result is more often than not a failure to be listed or a failure to have your listing appear as you'd like it to. Your sitemap should consist of a single web page with links to your top-level pages. Could storytelling for …

If you're using AMP or PWA's, you are required to define your image dimensions in the source code. Blogging is merely publishing content around interesting topics in your niche on a regular basis. Ask your potential seo company to give you examples of their SEO work including reports that show …

All the mobile optimizing and high-quality content in the world won't do you much good if Google isn't indexing your site in the first place. The Penguin update made link relevance crucial. Planning a UK Vacation to any one of the beauty spots in Great Britain and Northern Ireland probably …

When someone searches for specific keywords and you implemented them into your content search engines will recognize those words. It's a little reassuring, too, that some things we make online have a chance to endure. Through their networks of car breakers and dismantlers, (otherwise known as scrap yards), online stores …

Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Examining your web server logs can help you spot particular trends. Why not get your organisation listed in a Free UK Business …

Paragraphs make the content much easier to read and engage with, and few potential customers will strain their eyes to read content that you've created. When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching …

Penguin, the commanding powerhouses in terms of algorithm packages. When pursuing a link, which is more important, relevance or authority? Imagine having a fun-packed antique rocking horse for sale in your room. And Article Leads would get a very good idea if we carefully watch the changing paradigm of SEO …

You may also be able to target keyphrases that you might not have otherwise considered. In turn, you might perhaps do better in Search. Children love playing on playground equipment - didn't you when you were younger? Users Intersol get enough of content that sparks emotion. Fun stories, interesting anecdotes, tragic …

If you lose direction, you'll end up wasting money. One place where header tags do seem to make a positive impact on SEO is with featured snippets. With exercise being so important nowadays, products such as outdoor fitness equipment would be a welcome find in any Christmas stocking, providing you …

Some experts believe the internet is slowly killing traditional television. Similarly, posting any link on a source designed specifically to manipulate rank is sure to earn you a penalty. From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on …

JSON-LD is superior to other methods of structured data in that it does not alter the HTML code and is easy to template and deploy across a website.Google recommends using JSON-LD, and it?s much easier to use once you understand the basics. The website should be easy to …

Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions. Since bulleted lists stand out from the rest of your page, they make the entire piece easier to skim through. Now's the time for any local business to raise its game …

If you have knocked the door of better and reliable SEO Company then they will give full attention to keywords for SEO efforts and will care for corresponding documents that?s considered highly relevant to drive the traffic and also driving keywords to focus on for the client. You can …

You couldn't force yourself to be better. The fact is that for many people, the word Google is synonymous with the term search engine. It may seem overwhelming to add one more element (search engine optimization) to the process. My grandson would love a well made antique rocking horses for …

This method involves developing efficient and effective organic results that arise from a natural search process. Knowing how people store, retrieve, and evaluate information assists the company's marketing team in developing advertisements and marketing communications. The key is to consistently deliver value so that people come to your site for …

The question you need to ask yourself is whether or not you can optimize your website (both on-page and off) better than your competition and attract more votes! Search volume refers to how many times a particular phrase is searched for. It's a handy way to gauge how much traffic …

Users notice H1s. The easiest solution? Make sure you link to your About Us and/or Contact Us page in either your main or footer navigation. Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by …

To remain focused, don't go after too many platforms, just be persistent with right platform related to your business. The measures can be combined with demographic information to supply marketers with a more complete understanding of the target market. With this in mind, SEO can become the most important tool …

If your website is low in quality and as such suffers in search engine results pages, you might be tempted to utilise black hat SEO techniques, however these techniques are very dangerous and potentially harm your business. However, even high-end audiences like to believe that they are getting a deal …

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. This can be a very simple rule to follow, just create content that your customers will enjoy reading …

We can't deny the fact that ranking content takes time. So have you ever thought of what the problem is if you've already optimized your on-page SEO properly? One strategy you want to avoid is using your service or product keyword in the body of your content more than 2 …

Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. The best discoveries I've had have come from my own form of pattern recognition, seaming together connective tissues between different information sources. Then there are companies (White Hats) who work …

You will want to ensure that the expertise will be there throughout the application life cycle to handle any support issues or bugs. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Humor causes consumers to …

Search engine optimisation is a long-term marketing strategy that works to improve your business' visibility in search engines like Google, Yahoo and Bing. While blogs might be a great way to position yourself as an expert, they have a way of producing challenging feedback. Your target audience needs to understand …

Instead of directing new visitors to that page, and making it the most authoritative page possible, you're instead losing potential leads when they land on less relevant pages. The hierarchy of effects model helps to clarify the objectives of an advertising campaign. We get something to measure, something to hold …

There are lots of different types of keywords. Social media messages can be combined with offline advertising and promotions.In the communication process, feedback takes the form of the receiver's response to the sender. You should have some level of knowledge of them and in some cases you probably will …

Search engines are not jumping at the chance to inform everyone exactly how their algorithm works, but here are some starting points:Having a secure certificate on your website is now a documented ranking factor. What critics tend to ignore is the fact that, above almost everything else, Google's algorithms …

Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. Choosing keywords should be your first step when constructing a site. You should have the …

While changing the URL and metadata for your content isn't exactly using social to win at SEO, to us it's all the same process. That's because within our CMS we've created tools that set up SEO right from the Entry Editor - before the content is even published. A website's quality …

This ensures that any users - or search engines - trying to navigate won't get a 404 response code. Currently Google's preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and so on. Your content won't have a chance to …