Take the stress out of canonical URLs

While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Make sure you have plenty of new inbound links to keep your link profile modern and relevant-though …

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Everything you need to know about content

Now that you have your list of target keywords, it's time to analyse your competition. As you'll see in some other URL-based optimization techniques, Google prefers to keep things as short, simple, and as straightforward as possible. Choosing a Branding Agency branding agency is such an important decision as your …

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Search engine health checks should look at organic links

ou know SEO is a vital element of every decent marketing strategy, something you can't do without. But you don't know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. If you have invested …

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Learn how to start with landing pages

If your website is low in quality and as such suffers in search engine results pages, you might be tempted to utilise black hat SEO techniques, however these techniques are very dangerous and potentially harm your business. However, even high-end audiences like to believe that they are getting a deal …

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Learn how to start with Google algorithms

Instead of directing new visitors to that page, and making it the most authoritative page possible, you're instead losing potential leads when they land on less relevant pages. The hierarchy of effects model helps to clarify the objectives of an advertising campaign. We get something to measure, something to hold …

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