The question you need to ask yourself is whether or not you can optimize your website (both on-page and off) better than your competition and attract more votes! Search volume refers to how many times a particular phrase is searched for. It's a handy way to gauge how much traffic …

To remain focused, don't go after too many platforms, just be persistent with right platform related to your business. The measures can be combined with demographic information to supply marketers with a more complete understanding of the target market. With this in mind, SEO can become the most important tool …

Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. The best discoveries I've had have come from my own form of pattern recognition, seaming together connective tissues between different information sources. Then there are companies (White Hats) who work …

You will want to ensure that the expertise will be there throughout the application life cycle to handle any support issues or bugs. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Humor causes consumers to …

This ensures that any users - or search engines - trying to navigate won't get a 404 response code. Currently Google's preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and so on. Your content won't have a chance to …