JSON-LD is superior to other methods of structured data in that it does not alter the HTML code and is easy to template and deploy across a website.Google recommends using JSON-LD, and it?s much easier to use once you understand the basics. The website should be easy to …

You couldn't force yourself to be better. The fact is that for many people, the word Google is synonymous with the term search engine. It may seem overwhelming to add one more element (search engine optimization) to the process. My grandson would love a well made antique rocking horses for …

This method involves developing efficient and effective organic results that arise from a natural search process. Knowing how people store, retrieve, and evaluate information assists the company's marketing team in developing advertisements and marketing communications. The key is to consistently deliver value so that people come to your site for …

Users notice H1s. The easiest solution? Make sure you link to your About Us and/or Contact Us page in either your main or footer navigation. Search engine guidelines have evolved from the long-running abuse of search algorithms by aggressive Web marketers. Most of the guidelines put into place by …

Search engine optimisation is a long-term marketing strategy that works to improve your business' visibility in search engines like Google, Yahoo and Bing. While blogs might be a great way to position yourself as an expert, they have a way of producing challenging feedback. Your target audience needs to understand …