All the mobile optimizing and high-quality content in the world won't do you much good if Google isn't indexing your site in the first place. The Penguin update made link relevance crucial. Planning a UK Vacation to any one of the beauty spots in Great Britain and Northern Ireland probably …

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This ensures that any users - or search engines - trying to navigate won't get a 404 response code. Currently Google's preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and so on. Your content won't have a chance to …